Coursera

June 2016 - January 2024

  • July 2018 - January 2024

    • Launched Coursera’s first AI-driven in-course learning experiences.

    • Designed tailored learning experiences for consumer, enterprise, and degree students across platforms.

    • Led and scaled the unified Labs experience, driving 200+ lab courses, 5.6M enrollments, and a 20% completion rate increase.

    • Redesigned Guided Projects, improving navigation and adding video transcripts, leading to an 8% signup increase, 500K enrollments, and a 4.49 rating.

    • Enhanced the authoring experience, enabling 500 project launches—200% more than planned.

    • Introduced “register later,” reducing onboarding friction and increasing mobile signups (+3.6%), activation (+6.4%), and revenue (+3.49%).

    • Redesigned the lecture player for improved accessibility and usability.

    • Created the ‘Showcase Your Skills’ feature, earning internal awards.

  • September 2020 -  December 2022

    • Led a team to design engaging, user-friendly learning experiences across web, mobile, and technical platforms, improving course retention and completion.

    • Sponsored strategy workshops for Learner Experience, Technical Learning Platform, and Mobile Learning, aligning design with business goals.

    • Developed a team collaboration framework with design reviews and knowledge sharing to ensure quality outcomes.

    • Supported key projects, including Learner CDS adoption, Labs standard submission, new Forums, quizzes, and Course Home redesign.

    • Led Labs designers in creating a UX unification strategy, improving scalability, consistency, and cross-functional collaboration.

  • June 2016 -  July 2018

    • Led the TeamMate Review project, improving technical course interfaces and workflows for a better learning experience.

    • Designed the ‘Share Your Certs’ feature, recognized with internal awards for its impact.

    • Increased course engagement with the Notes & Highlights feature, focusing on user-centric design.

    • Designed purchase flows and pricing models for the Web Enabled Service, incorporating user insights.

    • Doubled the conversion rate, generating over $1M in revenue, and surpassing 2017 sales goals through effective teamwork under tight deadlines.

Picsart

September 2015 - May 2016

  • September 2015 - May 2016

    • Designed and improved the PicsArt iOS and Android apps, enhanced functionality and user satisfaction with features like photo chooser, onboarding, photo editor, and camera.

    • Streamlined user experience by developing user flows, wireframes, and interaction designs, optimizing interaction and interface efficiency.

    • Established in-house design standards with style guides and pattern libraries, standardizing UX processes across design and development teams.

    • Mentored junior designers, supporting professional growth and strengthening team capabilities.

    • Contributed to key project milestones in a fast-paced startup environment, adapting to rapid changes and tight deadlines.

    • Collaborated with remote global teams to deliver high-quality design solutions.

Snapfish

January 2012 - September 2015

  • July 2014 - September 2015

    • Served as interim Web Design Manager, overseeing projects and ensuring timely, high-quality deliverables.

    • Hired and onboarded two full-time designers, expanding the team’s ability to take on complex projects.

    • Collaborated closely with four in-house development teams and one external agency, ensuring seamless integration, support, and alignment across all stakeholders.

    • Worked closely with product owners and developers to set priorities, foster collaboration, and ensure smooth project execution.

    • Delivered comprehensive UX/UI outputs, including use cases, critical flows, information architecture, and final designs, ensuring thorough, user-centered design solutions.

    • Provided clear and strategic design direction to both internal designers and external agencies, maintaining consistency and quality in all design outputs.

  • January 2012 - July 2014

    • Shaped and implemented the UI/UX Vision for Snapfish's latest iOS, Android, and Windows mobile apps, significantly elevating design standards and improving user engagement.

    • Crafted user flows, wireframes, mock-ups, and interaction designs, integrating user story insights to enhance the overall experience.

    • Facilitated agile development by providing daily expert guidance to the development team, enabling swift processes and ensuring timely project delivery.

    • Managed global app distribution by creating and overseeing app store submission packages tailored for an international audience, ensuring seamless worldwide distribution and accessibility.

My Experience in Research-Driven Design

I thrive on solving complex problems through thoughtful design, blending creativity with data-driven insights to craft solutions that truly connect with people.