I thrive on solving complex problems through thoughtful design, blending creativity with data-driven insights to craft solutions that truly connect with people.

Product Design Impact

Over 12 years, I’ve shaped user experiences at Coursera, PicsArt, and Snapfish—driving engagement, retention, and business growth through research-driven, user-centered design.

COURSERA

Staff Product Designer 

Jul 2018 - Jan 2024

  • Launched Coursera’s first AI-driven in-course learning experiences.

  • Designed tailored learning experiences for consumer, enterprise, and degree students across platforms.

  • Led and scaled the unified Labs experience, driving 200+ lab courses, 5.6M enrollments, and a 20% completion rate increase.

  • Redesigned Guided Projects, improving navigation and adding video transcripts, leading to an 8% signup increase, 500K enrollments, and a 4.49 rating.

  • Enhanced the authoring experience, enabling 500 project launches—200% more than planned.

  • Introduced “register later,” reducing onboarding friction and increasing mobile signups (+3.6%), activation (+6.4%), and revenue (+3.49%).

  • Redesigned the lecture player for improved accessibility and usability.

  • Created the ‘Showcase Your Skills’ feature, earning internal awards.

Product Design Manager

Sep 2020 -  Dec 2022

  • Led a team to design engaging, user-friendly learning experiences across web, mobile, and technical platforms, improving course retention and completion.

  • Sponsored strategy workshops for Learner Experience, Technical Learning Platform, and Mobile Learning, aligning design with business goals.

  • Developed a team collaboration framework with design reviews and knowledge sharing to ensure quality outcomes.

  • Supported key projects, including Learner CDS adoption, Labs standard submission, new Forums, quizzes, and Course Home redesign.

  • Led Labs designers in creating a UX unification strategy, improving scalability, consistency, and cross-functional collaboration.

Senior Product Designer

Jun 2016 -  Jul 2018

  • Led the TeamMate Review project, improving technical course interfaces and workflows for a better learning experience.

  • Designed the ‘Share Your Certs’ feature, and received internal awards for its impact.

  • Increased course engagement with the Notes & Highlights feature, focusing on user-centric design.

  • Designed purchase flows and pricing models for the Web Enabled Service, incorporating user insights.

  • Doubled the conversion rate, generating over $1M in revenue, and surpassing 2017 sales goals through effective teamwork under tight deadlines.

PICSART

Senior UX Designer 

 Sep  2015 - May 2016

  • Designed and improved the PicsArt iOS and Android apps, enhanced functionality and user satisfaction with features like photo chooser, onboarding, photo editor, and camera.

  • Streamlined user experience by developing user flows, wireframes, and interaction designs, optimizing interaction and interface efficiency.

  • Established in-house design standards with style guides and pattern libraries, standardizing UX processes across design and development teams.

  • Mentored junior designers, supporting professional growth and strengthening team capabilities.

  • Contributed to key project milestones in a fast-paced startup environment, adapting to rapid changes and tight deadlines.

  • Collaborated with remote global teams to deliver high-quality design solutions.

SNAPFISH

Head of Mobile UX, Worldwide

Jul 2014 - Sep 2015

  • Served as interim Web Design Manager, overseeing projects and ensuring timely, high-quality deliverables.

  • Hired and onboarded two full-time designers, and expanded the team’s ability to take on complex projects.

  • Collaborated closely with four in-house development teams and one external agency, ensuring seamless integration, support, and alignment across all stakeholders.

  • Worked closely with product owners and developers to set priorities, foster collaboration, and ensure smooth project execution.

  • Delivered comprehensive UX/UI outputs, including use cases, critical flows, information architecture, and final designs, ensuring thorough, user-centered design solutions.

  • Provided clear and strategic design direction to both internal designers and external agencies, maintaining consistency and quality in all design outputs.

Lead Designer, Mobile UX, Worldwide

Jan 2012 - Jul 2014

  • Shaped and implemented the UI/UX Vision for Snapfish's latest iOS, Android, and Windows mobile apps, significantly elevating design standards and improving user engagement.

  • Crafted user flows, wireframes, mock-ups, and interaction designs, integrating user story insights to enhance the overall experience.\

  • Facilitated agile development by providing daily expert guidance to the development team, enabling swift processes and ensuring timely project delivery.

  • Managed global app distribution by creating and overseeing app store submission packages tailored for an international audience, ensuring seamless worldwide distribution and accessibility.

My Experience in Data-Driven Design

Great design starts with understanding. I integrate user research, data insights, and testing into every stage of the design process to craft intuitive, high-impact experiences. From usability studies to behavioral analytics, I apply a mix of qualitative and quantitative methods to inform decisions, validate solutions, and drive engagement.

My design process starts with discovery and research to understand user needs and business goals. From there, I move into ideation and conceptualization, exploring different solutions.

Once we have a solid direction, I focus on design and prototyping, followed by validation and testing to refine the experience. Collaboration is key throughout, ensuring alignment with cross-functional teams. After launch, I monitor performance and gather user feedback to identify areas for improvement. Finally, I document the project, often creating a case study to capture the challenges, process, and outcomes.